Monday, July 23, 2007

Zuma Dogg's Citywide Strategy Session For Increased Innovation, Creativity, Productivity & Leadership

For the past year and three months I have been attacking fraud, waste and abuse one agenda item at a time and have been running a "guerilla warfare" style media campaign to get a wedge in.

And now that a lot of people (and I mean especially ZD's opposition) have noted that I have a public platform, I am going to surprise some folks, by taking the opportunity to present some material that I feel can be much more effective toward the goal of reducing fraud, waste and abuse and no matter what your political affiliation, position in the city, media or community -- if you just sit back, relax and read through this material, expect yourself to become much more creative, inspired and effective throughout your day, and many of innovative solutions will start to come into mind. And that's the best way to reduce f,w & a in the City of Los Angeles. I'm gonna fight it from the inside, by triggering higher levels of awareness, innovation, creativity, compassion, leadership and actions that all starts in the mind with these words.]

As you read this material, I'm sure most of you will be able to apply it to your own personal and professional situations you encounter throughout the day, as well. The material is designed to unleash your creative, innovative spirit at the management level.

This somewhat technical, yet effective, article all ties together at the end, but you have to read it in its entirety, even if not all at once. (Don't scan down and skip chunks of paragraphs.] I can assure each and every reader, by the time you are done reading this, you will be in such a creative free-flow state, that all types of answers, ideas and solutions will start rushing through your mind and you will be writing and typing up all your ideas and creative solutions and will be contacting people immediately over all these breakthrough solutions that will benefit the enitre city.

So that's what this is here for: Like the excercise machine at the gym. Hope you don't have to sleep anytime soon. A mind is a wonderful thing to race!

"No one can possibly achieve any real and lasting success or get rich in business by being a conformist." - J. Paul Getty (They named a big museum after him!)

"We did no market research, we had no sales forecasts, no return-on-investment calculations. I very simply built my dream car and figured that there would be other people who share my dream." - Dr. Porsche (They named a fancy car after him!)

"Innovators are the risk takers and problem solvers who have introduced the improvements that allow us to progress// Innovators welcome change rather than try to resist it. They learn to make change work for them rather than against them. Use innovation to improve the quality of your life, no matter what you want to do in the future." - Dr. Denis Waitley

There is nothing worse than bad competition. Consumers attribute bad characteristics to all competitors of the industry. Also, bad habits are picked up by competitors that are not in the best interest of the industry, and everybody loses (customer and business).

The quality of your product and service (constituent/customer satisfaction) can be predicted by how happy and satisfied your employees/staff are.

Customers/Constituents judge quality/constituent satisfaction by their standards, not yours.

Have departments/staff work together at all stages of research, design, production and sales. Everyone must work in a cooperative, not competitive effort. (How many times have projects had to have been sent back because one party wasn't talking with the other during the process?)

Q: What is the biggest producer of waste in American industry?
A: The present style of American management. Although these loses cannot be measured or evaluated, these are the losses that must be managed.

A change in direction is not a sign of a "wrong decision". A pilot makes frequent changes in course during flight based on traffic (competition) and weather (market conditions). A change in conditions requires a change in course.

Quality starts in the boardroom/chambers, for these are the councilmembers/media/leaders who possess the persuasive power to create change. It must start at the top.

Institute a vigorous program of education and self-improvement. Just as we reinvest in other resources, we must reinvest in a company's most important asset -- its people!

THE ART OF COMMUNICATION: How to inspire innovation, creativity, quality, productivity, answers and solutions from everywhere within the organization.

(Here's the technical part that you must read to generate the benefit):

Everything you experience (sight, sound, smell, taste and feeling) is recorded in your mind's subconscious (permanent memory bank).

It works just like a video camera, recording everything you experience through our senses onto tape (your subconscious).

Although you may not be able to consciously remember every bit of information recorded by your memory, your subconscious does. and makes constant reference to it 24 hours a day, 7 days a week, behind your conscious' back/

Even while you sleep, the dreams you have at night are merely your subconscious mind in action, "out to play" while your conscious mind rests "off duty".

It is the subconscious mind that is actually responsible for our feelings behaviors and actions and your subconscious controls the thoughts and decisions that shape your life.

Your subconscious is an instinctive mechanism, responsible for allowing your instinctive wisdom and knowledge to flow freely.

If your subconscious could flow freely through you, all the time, without distraction, your mind and body would be in a constant state of congruence and your actions would always support your emotional needs and desires.

Your conscious mind is the gatekeeper of your mind, and attempts to screen what goes in and out as a shortcut to help speed up your thinking and decision making process.

You see, you couldn’t possibly pay attention to every detail of information you have every taken in, so your conscious mind uses its best judgment and decides what you should focus your thoughts and attention on at any given moment.

As a result, your conscious mind “filters” your experience of he world (what you sense) and can leave out vital information or distort your perception of reality. Your conscious mind is only there to protect you and always has your emotional best interest in mind.

But since it filters and distorts information, sometimes it is in conflict with your subconscious mind. Your subconscious mind is actually the bottom line, final decision maker and is always your highest level of awareness.

The key to accessing your higher levels of awareness, allowing us to function at out peak, is to have the conscious in congruence with the subconscious.

This state of congruence is achieved by replacing "negative", "uninspiring" thoughts, beliefs and behaviors – with new, empowering thoughts, beliefs and behaviors that triggers your higher level of creative and innovative state.

This is a simple process your mind can go through, just like turning on a light switch to the “on” position, allowing new inspiring thoughts and ideas, that support your actions, to stay “on” and flow freely.

And it is easy to focus your mind to allow your conscious and subconscious mind to work together in congruence.

Your subconscious takes everything literally and does not distinguish between what is imagined and what is real.

So your conscious mind is always protecting your subconscious mind from being influences in any way that may cause you emotional or physical harm.

For example, without your conscious mind screening your sensory input, if someone told you to “go take a long walk off of a short pier”, you would actually walk to the nearest pier and continue walking.

So it is important to be aware that as you being to focus your thought patterns to support your empowering beliefs and actions and as you being to practice more effective communication methods to be featured in upcoming articles, you begin to start paying attention to the words you use when communicating with yourself and others. What television are you watching, what music are you listening to, what internet sites are you surfing. Do they help contribute to your inspired goals? (If not, how can you be comfortable wasting the time like that, anymore?)

The process of aligning your conscious and subconscious mind through focus and congruent self-communication is called “hypnotherapy” or “trance”.

You go into trance all the time, throughout the day.

For example, when you are driving down the street; your body is steering and you are breaking, steering, reading signs, reacting…but you aren’t consciously thinking about each action. (How about when you fly right past the exit, or make the same right turn you are used to, the one time you mean to turn left.) You daydream, talk on the phone, listen to the radio, look at buildings and billboards with your conscious mind, while your subconscious mind is in control of the driving process at a “subliminal” level.

Most of the time you watch TV, you are in a state of trance. Advertisers like Dominos and so many others certainly know this. Have you ever noticed how hungry you and Homer Simpson get when that Burger King commercial comes on the screen?

That’s because advertisers know, the mere sight of that melted cheese, or flame broiled burger triggers your appetite mechanism in your subconscious. You’re probably getting hungry just reading about it.

So advertisers (billboards, internet, newspapers, magazines, television, radio, flyers, etc.) certainly know how to control your thoughts, actions and behaviors and you allow them to constantly manipulate your feelings, actions and behaviors at the subconscious level.

So take control of your mind and use this process to your advantage by making a commercial in your mind of inspiring, motivating thoughts, ideas and feelings that will trigger you to take action to immediately improve the situation and your passion will noticed by all who you encounter, throughout the day.


I’m sure everyone reading this has read that, “all success starts in the mind”.

Unfortunately, we encounter so much negative programming from the media and so much negative, doubt-talk (many times from the people closest to us), maybe you know someone who’s mind has started to run those incongruent, limiting belief patterns that causes dysfunctional behavior?

It’s all the negative conditioning (focus) from all these negative messages and communications from the media and people we encounter that can allow you to be drawn off-sides or forget your initial mission (creative thoughts, desires, goals, dreams and inspiration).

So if you want to take on the challenge of leadership, innovation, creativity and action it takes to create transformation (the transformation it takes to activate the community and increase student achievement at LAUSD and across all neighborhoods in the city) you must become aware of the messages you are allowing yourself to focus on, and become more aware of the language patterns you are using to communicate and motivate yourself and others. (ESPECIALLY WITH KIDS!!!)

Are you surrounding yourself with the kind of people, radio, books, internet, music and TV that helps put you in the most creative, innovative and inspired state of mind?

Or are you going down the path of a video game playing, “Wheel of Fortune” watching, ESPN expert-level, media-conditioned, hypnotized, tranced-out denial-bunny?

I wish elementary school readers would read this story because the first thing society starts to do in the parental and educational process is start to strip away uniqueness and creativity (conformity helps keep things simple) and impose all sorts of limiting beliefs and fears to help keep people in check.

Maybe I should make a YouTube hip-hop song to tell students that your mind is capable of much more than some people give you credit for.

I will continue to create specifically worded material that I will post on this blog so we can all check in throughout the day, or week, to help re-focus our thoughts and minds in an innovative, creative and inspired direction so we can be more focused and motivated and can hopefully pass it along to staff and everyone else around us.

Nothing will be pertaining to any specific area, person or issue. The purpose of this type of educational material based on clinical hypnotherapy (Milton Erickson) is not to try and tell you what you should be doing, or what agendas you should be pushing, or what areas you need to improve:

And it’s not to unleash a new wave of Zuma Dogg-style, singing and dancing political media activists. It’s to allow you to be more effective in your position in this city and if you are reading this, I don’t care what your political affiliation; what side of the land development issue you are on; if you are reading this, then ZD feels you are an important asset to the community who can actually make a difference, create change and help steer the community and city toward making some of the transformations that can benefit society as a whole. (Even if you are shady, I’m sure you wouldn’t mind running your district offices more efficiently; I’m sure even the most corrupt politicians would still like to have safe, vibrant neighborhoods. Even higher property taxes to profit off of!)

For a while, when I first started to surround myself with the material of Deming, Robbins, Dyer, Chopra, Bandler, Erickson, Peck, Williamson, Ries, Trout and other; I immediately wanted to become one of these authors. And I did get to pursue that goal, having articles published in various international trades and as once legendary media and research consultant. And these authors and speakers have spawned millions of other “wannabes” across the world.

But the message and material isn’t intended to make you a better author/seminar speaker/gadfly wannabe:

It’s to help you be the “guru” of your own world and life! Everyone reading this is in an important position on the job or in the community. So you already know what to do and are doing it. The material synthesized in this presentation from many of the authors mentioned above is the method you use to help focus and tune your most valuable tool to become even more of a leader: The thoughts and beliefs that program your mind and controls your actions and behaviors that move you closer and closer toward your goals as your mind allows you to unleash higher and higher levels of awareness that causes the type of enlightenment that drives innovation, creativity and leadership.

Contact: and check back on this blog for more…

Official Zuma Dogg Website Back to Mayor Sam's Blog

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